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The Wal-Mart Effect: How an Out-of-town Superstore Became a Superpower

The Wal-Mart Effect: How an Out-of-town Superstore Became a Superpower

Authors
Publisher Penguin Books Ltd
Year 01/02/2007
Pages 336
Version paperback
Readership level General/trade
Language English
ISBN 9780141019796
Categories Retail sector
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98.70 PLN / €21.16 / £18.37
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Book description

Charles Fishman takes us into the heart of the biggest company on earth, ever, to show how the 'Wal-Mart effect' shapes lives everywhere, whether for cleaners in America, bicycle-makers in China or salmon farmers in Chile. Now Wal-Mart's influence is so great it can determine everything from working practices to market forces themselves, Fishman asks: how did a shop manage to do all this? And what will the ultimate cost of low prices be?

The Wal-Mart Effect: How an Out-of-town Superstore Became a Superpower

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