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Winner of the Business Book Awards 'Thought Leader' category

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With his million-copy bestseller The Lean Startup, Eric Ries launched a global movement.

Concepts like minimal viable product, A/B testing and 'pivoting' changed the language of business. Now he turns his attention to companies of all sizes - and shows how the startup ethos can breathe new life into even the largest and most bureaucratic organisation.

In this groundbreaking new book, he draws on inside stories of transformations at multinationals like General Electric and Toyota, titans like Amazon and Facebook, and tech upstarts like Airbnb and Twilio. He lays out a new framework for entrepreneurial management: a comprehensive approach that kick starts innovation and delivers sustained growth, even in highly uncertain environments.

The Startup Way is an essential read for leaders, managers and entrepreneurs at any level. It's a revolutionary approach to incubating great ideas, turning all teams into startups, and inspiring everyone to think like an entrepreneur. A fascinating, supremely useful read...Eric Ries has built a compelling case for entrepreneurial management to enable continuous transformation at scale * General Stanley McChrystal, Former General of the US Army and author of TEAM OF TEAMS * In the pivot-or-perish networked world of 21st century business, this is mission critical reading * Reid Hoffman, cofounder of LinkedIn * The Startup Way is an indispensable resource for companies, big and small, looking for faster, more sustainable ways to grow * Beth Comstock, Vice Chair, GE * A wonderful decoder ring for those seeking to create, nurture and sustain entrepreneurial thinking in companies at any size and scale. Rich with case studies showcasing real world applications and lessons learned * Brad D. Smith, Chairman and CEO, Intuit * Eric Ries just might be the new Peter Drucker. This masterpiece unpacks what it takes to achieve innovation at scale in modern organizations. Ries provides leaders the right mindset and methods for building big organizations where people work much as entrepreneurs do in the best little startups. * Robert I. Sutton, Professor of Management Science and Engineering and Professor of Organizational Behavior at Stanford, author of THE ASSHOLE SURVIVAL GUIDE *

The Startup Way: How Entrepreneurial Management Transforms Culture and Drives Growth