Authors | |
Publisher | Pearson Education Limited |
Year | 15/06/2006 |
Pages | 4 |
Version | other |
Readership level | Professional and scholarly |
Language | English |
ISBN | 9780273710004 |
Categories | Sales & marketing |
Principles of Marketing Student Access Card
Part I- Marketing And Its Environment
1. Marketing dynamics
2. The European marketing environment
Part II- Customers and Markets
3. Consumer behaviour
4. B2B buying behaviour
5. Segmenting markets
6. Marketing information and research
Part III- Product
7. Anatomy of a product
8. Product management
9. New product development
Part IV-Price
10. Pricing, context and concepts
11. Pricing strategies
Part V- Place
12. Marketing channels and logistics
13. Retailers and wholesalers
Part VI- Promotion
14. Integrated marketing communication
15. Advertising
16. Sales promotion
17. Personal selling and sales management
18. Direct marketing and exhibitions
19. Public relations and sponsorship
Part VII-Marketing Management
20. Strategic Marketing
21. Marketing planning, management and control
22. Services and non-profit marketing
23. International marketing
24. E-marketing and new media