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Events Management 1e

John Beech, Sebastian Kaiser and Robert Kaspar

The Business of Events Management provides an accessible and lively introduction to the practice of managing an event, festival, conference or congress. Written by a team of international experts, the book incorporates the latest thinking in events management and highlights key theories, concepts and models by using a range of case studies and examples.

This book will enable you to:

• Manage the financial aspects of events management
• Understand the impact of events on built and natural environments
• Explain the role of volunteers in an event and understand the challenges that managing them involves
• Understand the key issues in planning and designing a venue

Each chapter features a real-life case study to illustrate key concepts and place theory in a practical context, as well as preparing students to tackle any challenges they may face in managing events. Case studies include the Edinburgh International Festival, the 2010 Winter Olympics and Indian Premier League Cricket.

The Business of Events Management

• Cover2


• Half title page


• Title page


• Brief contents


• Contents


• Case studies


• Preface


• Acknowledgements


• About the authors


• Abbreviations


• Chapter 1: Events management ? an introduction: John Beech


• Learning outcomes


• Overview


• Introduction


• The scope of events management


• The rationale and format of this book


• Conclusion


• Guided reading


• Recommended websites


• Key words


• Bibliography


• Part 1: The events management context


• Chapter 2: The dimensions of events management: Robert Kaspar


• Learning outcomes


• Overview


• Introduction to event dimensions ? the old school approach


• New perspectives of event dimensions ? the new school approach


• Event strategy success factors


• Conclusion


• Guided reading


• Recommended websites


• Key words


• Bibliography


• Chapter 3: Theories and models in events management: Sebastian Kaiser


• Learning outcomes


• Overview


• Introduction


• Events management as an academic field


• Theories in events management


• Events management as a profession


• Events management models


• Conclusion


• Guided reading


• Recommended websites


• Key words


• Bibliography


• Chapter 4: The business of sports and cultural events: Gernot Wolfram and Sebastian Kaiser


• Learning outcomes


• Overview


• Introduction


• Common features of sports and cultural events


• Arts management and cultural events


• Sport management and sports events