Bookstore

An exciting introduction to the principles and applications of microeconomics and macroeconomics to the global business problems faced by today’s decision makers What are the characteristics for successful entry into new international markets?   How can ‘sustainability’ affect decision making within businesses? Why are today’s global investors so concerned about national debt issues? In what ways does an awareness of cultural differences improve decision making by international marketing and human resource strategists? What strategies can companies such as BP use to repair damaged global reputations? The full text downloaded to your computer With eBooks you can: search for key concepts, words and phrases make highlights and notes as you study share your notes with friends eBooks are downloaded to your computer and accessible either offline through the Bookshelf (available as a free download), available online and also via the iPad and Android apps. Upon purchase, you'll gain instant access to this eBook. Time limit The eBooks products do not have an expiry date. You will continue to access your digital ebook products whilst you have your Bookshelf installed.

Economics for Business and Management

• Economics for Business and Management


• Brief contents


• Contents


• Guided tour


• Guide to the main focus of case studies


• About the authors


• Preface: using this book


• Acknowledgements


• Part I Micro Business Environment


• Markets and resource allocation


• Introduction


• What you?ll learn


• Wants, limited resources and choice


• Demand curves and functions


• Supply curves and functions


• Price determination


• Changes in market price and quantity


• Resource allocation in different economic systems


• Recap


• Key terms


• Demand, revenue and consumer behaviour


• Introduction


• What you?ll learn


• Price elasticity of demand (PED)


• Price elasticity of demand (PED) and revenue


• Total, average and marginal revenue


• PED and tax incidence


• Other elasticities of demand


• The ?Veblen effect? and consumer behaviour


• Consumer surplus


• Utility and consumer behaviour


• Recap


• Key terms


• Supply, production and cost


• Introduction


• What you?ll learn


• The factors of production


• Combining factors of production: the laws of returns


• Costs of production: short run


• Costs of production: long run


• Deciding whether to produce in the short run and the long run


• Price elasticity of supply (PES)


• Outsourcing and cost


• Governments, location and cost


• Producer surplus


• Recap


• Key terms


• Business organisation, objectives and behaviour


• Introduction


• What you?ll learn


• Types of business organisation