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For upper-level undergraduate and first-year MBA courses in managerial and applied economics.

This text will excite readers by providing a more linear progression, while proving the consistency and relevance of microeconomic theory. 
 
To strengthen students’ ability to use Excel—a critical skill in today’s job market—new Excel Applications (Excel Apps) allow readers to turn the static figures and tables in the text into dynamic illustrations. 

Managerial Economics, Global Edition

• 1. Introduction
• 2.  The firm and Its Goals 
• 3.  Supply and Demand
• 4.  Demand Elasticity
• 5.  Demand Estimation and Forecasting
• 6.  The Theory and Estimation of Production
• 7.  The Theory and Estimation of Cost
• 8.  Pricing and Output Decisions: Perfect Competition and Monopoly
• 9.  Pricing and Output Decision: Monopolistic Competition and Oligopoly
• 10.  Special Pricing Practices
• 11.  Game Theory and Asymmetric Information
• 12.  Capital Budgeting and Risk
• 13.  The Multinational Corporation and Globalization
• 14.  Government and Industry: Challenges and Opportunities for Today’s Manager
• 15.  Managerial Economics in Action