Play Bigger: How Rebels and Innovators Create New Categories and Dominate Markets

	100 Facts - Leeds Steve Horton
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Authors	Al Ramadan Dave Peterson Christopher Lochhead Kevin Maney
Publisher	Little, Brown Book Group
Year	14/06/2016
Pages	272
Version	paperback
Readership level	Professional and scholarly
Language	English
ISBN	9780349411361
Categories	Business strategy, Business innovation

$21.02 (with VAT)

93.45 PLN / €20.04 / £17.39

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Book description

The how-to playbook for start-ups and established companies on how to define a new category, develop it and then dominate it over time.

Play Bigger: How Rebels and Innovators Create New Categories and Dominate Markets