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Global Meets Digital: Global Strategy for Digital Businesses - Digital Strategy for Global Businesses

Global Meets Digital: Global Strategy for Digital Businesses - Digital Strategy for Global Businesses

Authors
Publisher Taylor & Francis Ltd
Year 23/05/2023
Pages 192
Version paperback
Readership level Professional and scholarly
Language English
ISBN 9780367479077
Categories Economics
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151.20 PLN / €32.42 / £28.14
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Book description

This book derives its underpinnings from the actual practice of global and digital business. It's imperative for multinational enterprises (MNEs) to learn from the experiences of other MNEs how they do business and how they became successful in their international and digital activities.

Global Meets Digital: Global Strategy for Digital Businesses - Digital Strategy for Global Businesses

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