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Economics
Airport Marketing
Airport Marketing
Authors
Nigel Halpern
Anne Graham
Publisher
Taylor & Francis Ltd
Year
05/11/2021
Pages
416
Version
paperback
Readership level
College/higher education
Language
English
ISBN
9780367483708
Categories
Economics
,
Sales & marketing
$50.78
(with VAT)
225.75 PLN / €48.40 / £42.02
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Book description
This accessible, up-to-date, comprehensive, and in-depth textbook introduces students and practitioners to the principles and practice of airport marketing as well as the major changes and future marketing challenges facing the airport sector.
Airport Marketing
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