Relationship Marketing in the Digital Age

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Relationship Marketing in the Digital Age

Authors	Robert W. Palmatier Lena Steinhoff Robert Palmatier
Publisher	Taylor & Francis Ltd
Year	31/03/2021
Pages	244
Version	paperback
Readership level	Professional and scholarly
Language	English
ISBN	9780367786922
Categories	Sales & marketing management

$55.98 (with VAT)

248.85 PLN / €53.35 / £46.32

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Book description

this book provides a comprehensive overview of the state-of-the-art of relationship marketing, offering fruitful insights to marketing scholars and practitioners. In three sections, readers learn how to engineer effective customer-company relationships.

Relationship Marketing in the Digital Age

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Relationship Marketing in the Digital Age

Book description

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