Misbehaving is Richard Thalers arresting, frequently hilarious account of the struggle to bring an academic discipline back down to earth - and change the way we think about economics, ourselves and our world. He reveals how behavioural economic analysis opens up new ways to look at everything from household finance to TV game shows and businesses like Uber. Misbehaving is a singular look into profound human foibles. When economics meets psychology, the implications for individuals, managers and policy makers are both profound and entertaining.
Misbehaving: The Making of Behavioral Economics. Nominated for the Longlist of the Financial Times and McKinsey Business Book of the Year Award 2015
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