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For event planners, theres no such thing as a dress rehearsal! Any event you plan and stage is a reflection of your organizations image from the initial invitation to onsite operations. Whether youre planning a product launch, conference, sales meeting, an incentive event, or a gala fund-raiser, remember that the magic of a truly memorable event is in the details, but so is the devil. Whether your event is for 50 or 2,000 people, whether it has a budget of a few thousand dollars, or hundreds of thousands, it has to be perfect. Fully revised and updated, Event Planning, Second Edition, gives you a blueprint for planning and executing special events with flair and without any unexpected surprises and expenses. This unique book is loaded with practical advice on: Choosing the best venue Preparing and managing the budget, with sample costing forms included Scheduling, staffing, and collaborating with other related professionals Coordinating food and beverage, décor, entertainment, and themes. Its still the comprehensive guide that it always has been, but much has changed in the industry in recent years, and this new edition of Event Planning includes: Changes in security planning since 9/11 Innovations in technology and how they can improve or ruin an event How to stage an environmentally friendly event New and updated examples and case studies of where things went right and wrong What you dont know or know to ask can have a major effect on the success of your event and on your budget. Event Planning takes you behind the scenes and through every aspect of organizing and executing a successful event: the planning stages, timing and logistics, budget preparation, operations, and on-site management, providing practical tools for anyone who has to plan and execute a truly special event: Corporate in-house event planners Public relations and communications companies, and their clients Marketing and corporate communications professionals Fund-raisers and not-for-profit organizations Professionals in the hospitality and entertainment industries. Praise for Event Planning  Allen is a good teacher. Wise planners will add Event Planning to their personal reference library as a useful working guide. - Meeting Professional Magazine  A blueprint for executing events for 50 or 2,000, with budgets of a few thousand dollars to hundreds of thousands. - Success Magazine  Event Planning will save beginning event planners from plenty of heartbreak and headaches. - Lisa Hurley, Editor, Special Events Magazine  Event Planning gives readers a blueprint for planning and executing special events with flair. Consider the book as preventative maintenance. - Sales Promotion Magazine  A guide to well planned events. Event Planning is a must for any PR maven. - Marketing Magazine  This book will be a help to all event planners, from rank beginners to seasoned professionals. It provides excellent guidelines as well as helpful details. - Katherine Kossuth, Director of Operations and Special Events, Canadian Film Center  For downloadable versions of the checklists, additional forms and tools, author Q&A, and more, please visit our companion website at www.wiley.ca/go/event_planning.

Event Planning: The Ultimate Guide To Successful Meetings, Corporate Events, Fundraising Galas, Conferences, Conventions, Incentives and Other Special Events