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Proven, task-based approach to developing winning internet marketing campaignsIf you've been seeking a practical, day-by-day, do-it-yourself plan for success in your Internet marketing, this is the book for you. The latest in the very popular Hour a Day series, this book gives you step-by-step instruction and clear action plans for all crucial aspects of successful internet marketing: SEO, website optimization, integration of social media and blogs, and pay-per-click strategies. Above all, it shows you how to use analytics effectively, so you can track and understand your results, then course-correct as you need.* Provides step-by-step instruction to help you design, implement, and measure an internet marketing strategy* Uses the empowering and winning approach that has made the books in the Hour a Day series top sellers* Breaks down intimidating topics into approachable, hour-a-day tasks* Covers key topics in step-by-step detail, including SEO, website optimization and usability, analytics, blog integration, social media, and pay-per-click strategies* Offers expert guidance from an experienced and well-known internet marketer, Matt BaileyDrive targeted traffic to your site, keep them there, and convert them into happy customers with this refreshingly practical, roll-up-your-sleeves guide!

Internet Marketing: An Hour a Day

Part I : Understanding Today's Internet Marketing.1 A Holistic Approach.2 How Search Engines Work.3 Business and Visitor Goals.Part II: Month 1: Evaluate and Research.4 Week 1: Evaluate Your Site.5 Week 2: Understand Basic SEO.6 Week 3: Jump into Keyword Research.7 Week 4: Leverage Principles of Sales and Marketing.Part III: Month 2: Develop Content that Converts.8 Week 5: Understand Content Comes First.9 Week 6: Create Content that Connects.10 Week 7: Master the Science of Online Persuasion.11 Week 8: Improve Conversions.Part IV: Month 3: Develop Good Site Architecture.12 Week 9: Create Effective Site Navigation.13 Week 10: Design for Accessibility.14 Week 11: Identify Technical Roadblocks.15 Week 12: Focus on the Important Details.Part V: Month 4: Expand Your Reach and Measure Results.16 Week 13: Build Links.17 Week 14: Add to Your Business with Blogs.18 Week 15: Get Friendly with Social Media.19 Week 16: Develop a Complementary Pay-per-Click Campaign.20 Week 17: Measure, Measure, Measure.21 Week 18: Analyze for Action.