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Updated business wisdom from the founder of Dogfish Head, the nation's fastest growing independent craft brewery Starting with nothing more than a home brewing kit, Sam Calagione turned his entrepreneurial dream into a foamy reality in the form of Dogfish Head Craft Brewery, one of America's best and fastest growing craft breweries. In this newly updated Second Edition, Calagione offers a deeper real-world look at entrepreneurship and what it takes to operate and grow a successful business. In several new chapters, he discusses Dogfish's most innovative marketing ideas, including how social media has become an integral part of the business model and how other small businesses can use it to catch up with bigger competitors. Calagione also presents a compelling argument for choosing to keep his business small and artisanal, despite growing demand for his products.
* Updated to offer a more complete look at what it takes to keep a small business booming * An inspiring story of renegade entrepreneurialism and the rewards of dreaming big, working hard, and thinking unconventionally * Shows how to use social media to reach new customers and grow a business For any entrepreneur with a dream, Brewing Up a Business, Second Edition presents an enlightening, in-depth look at what it takes to succeed on their own terms.

Brewing Up a Business - Adventures in Beer from the Founder of Dogfish Head Craft Brewery, Revised and Updated 2e

Foreword: The Passion of the Individual vii Preface ix Introduction xiii Chapter 1 THE UNCONVENTIONAL BEGINNINGS OF AN ENTREPRENEUR 1 Chapter 2 BUSINESS FROM THE INSIDE OUT: Self-Discovery, Inspiration, Passion 21 Chapter 3 KEEPING YOUR BALANCE: Creating a Harmony between Work and Life 37 Chapter 4 CREATING A BUSINESS OFFERING: Developing Goods and Services 55 Chapter 5 CRAFTING A BRAND IN A COOKIE-CUTTER WORLD: Embracing Your Inefficiencies 73 Chapter 6 MARKETING ON A SMALL BUSINESS BUDGET: Promoting Your Business with Little or No Money 89 Chapter 7 GOING SOCIAL 119 Chapter 8 PUBLICITY STUNTS (ARE POORLY NAMED) 125 Chapter 9 STALKING THE KILLER APP: Creating Innovation 153 Chapter 10 SELLING DISTINCTION, SPECIALIZATION, AND VARIETY 179 Chapter 11 CASH IS KING (WELL, SORT OF) 195 Chapter 12 LEADERSHIP: In Theory and in Practice 213 Chapter 13 EFFECTIVELY MANAGING COWORKERS 231 Chapter 14 WORKING TOWARD IRRELEVANCE 243 Chapter 15 HOME BREW RENDEZVOUS 257 Chapter 16 TO SMALL-BUSINESS SUCCESS 265 Index 271