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Ideal for users studying business and key practices, INTRODUCTION TO BUSINESS, 11E, International Edition is a best-selling introductory text featuring current, comprehensive survey of the functional areas of business: management, marketing, accounting, finance, and information technology. Core topics include ethics and social responsibility, small business concerns, and global issues. New coverage in this edition closely examines cutting-edge topics like the impact of the economic and political climate on business, green and socially responsible business, and sustainability. Increase student engagement and improve outcomes by incorporating one of our digital products into your course.

Introduction to Business, International Edition

PART I: THE ENVIRONMENT OF BUSINESS.
1. An Introduction to Business and Economics.
2. Ethics and Social Responsibility.
3. Business in a Global Setting.
PART II: BUSINESS OWNERSHIP AND ENTREPRENEURSHIP.
4. Choosing a Form of Business Ownership.
5. Small Business, Entrepreneurship, and Franchises.
PART III: INFORMATION FOR BUSINESS STRATEGY AND DECISION MAKING.
6. Understanding Information and e-Business.
7. Using Accounting Information.
Part IV: Management and Organization.
8. Understanding the Management Process.
9. Creating a Flexible Organization.
10. Producing Quality Goods and Services.
PART V: HUMAN RESOURCES.
11. Attracting and Retaining the Best Employees.
12. Motivating and Satisfying Employees and Teams.
13. Enhancing Union-Management Relations.
PART VI: MARKETING.
14. Building Customer Relationships Through Effective Marketing.
15. Creating and Pricing Products that Satisfy Customers.
16. Wholesaling, Retailing, and Physical Distribution.
17. Developing Integrated Marketing Communications.
PART VII: FINANCE AND INVESTMENT.
18. Understanding Money, Banking, and Credit.
19. Mastering Financial Management.
20. Understanding Personal Finances and Investments.