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Key Account Management: Tools and Techniques for Achieving Profitable Key Supplier Status

Key Account Management: Tools and Techniques for Achieving Profitable Key Supplier Status

Authors
Publisher Kogan Page Ltd
Year 03/03/2016
Pages 416
Version hardback
Readership level General/trade
Language English
ISBN 9780749479053
Categories Sales & marketing
$170.30 (with VAT)
757.05 PLN / €162.31 / £140.90
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Book description

Learn why when a unique yet simple methodology is effectively implemented, it can identify, win, retain and develop a company's key customers and accounts.

Key Account Management: Tools and Techniques for Achieving Profitable Key Supplier Status

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