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Create your dream job by turning your passion into a profitable business.

The business world has completely changed. The old routes to building a successful organization have been entirely revolutionized. In a world which is being transformed with a speed that was unthinkable barely a generation ago, the doors have been thrown wide open to serial entrepreneurs, digital innovators and career reinventors.

In Create Uniqueness, Riccardo Pozzoli, one of Italy's most successful entrepreneurs, and co-founder of the fashion phenomena The Blonde Salad, shares his story about creating a thriving business and building rewarding work environments.

Create Uniqueness is a passionate yet practical guide to identifying a business idea, embracing new ways of working, thinking unusually and building a great company without losing sense of your original idea.

Create Uniqueness: How to Turn a Passion Into a Business

• • Chapter - 00: Introduction - How to explain what you do for a living to your neighbour;
  • Chapter - 01: Instructions on how to get outside the box;
  • Chapter - 02: Start...up! Start and start again;
  • Chapter - 03: Have a vision (even) without being a seer;
  • Chapter - 04: A camp bed in the office in order to go from zero to one;
  • Chapter - 05: Together we will go far... and also faster;
  • Chapter - 06: Italians do it better?;
  • Chapter - 07: The no's (and yes's) that help you to grow;
  • Chapter - 08: Tell a story and spill the beans;
  • Chapter - 09: A fire that does not go out;
  • Chapter - 10: So have you made it now?;
  • Chapter - 11: Conclusion - From zero to infinity;
  • Chapter - 12: Index