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This volume showcases new approaches to studying public health in traditional and emerging media, suggesting that we need more analyses that focus on the production of media and on power dynamics, as well as studies of audience reception of media messages. The collection asks a variety of questions about the role of media in analysing public health. Contributors ask: who is influential in producing the stories we see in the press and on social media? Who benefits, and who is damaged, by media debates on health topics? They investigate the role of big business in seeking to shape public opinion and consumption in print and online media; how issues such as hand washing come to be framed over time by newspapers; how conflicts over immunisations get covered; how health promotion messages do their work; and the positive role of online media in helping foster drug safety. Together, they reach the conclusion that since mass media is a crucial element of civic society, more in-depth understanding of how it works and what impacts it has on public health is essential. Given the crucial role of the media in shaping health debates, pushing certain issues up the policy agenda, defining problems for audiences and presenting potential solutions, this book’s analysis will be of interest to all those studying how the media shape policy, as well as public health researchers with an interest in mass communication. This book was originally published as a special issue of Critical Public Health.

Media Analysis and Public Health