Hospitality Marketing: Principles and Practices

Authors	Dogan Gursoy Francis Buttle David Bowie
Publisher	Taylor & Francis Ltd
Year	15/08/2022
Pages	402
Version	paperback
Readership level	Professional and scholarly
Language	English
ISBN	9781032030265
Categories	Sales & marketing, Sports & outdoor recreation

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Book description

Hospitality Marketing is an introductory textbook which shows readers how to apply the principles of marketing within the hospitality industry.

Hospitality Marketing: Principles and Practices