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Managing Public Relations: Business Principles and Tools for Strategic Communication, 2e

Managing Public Relations: Business Principles and Tools for Strategic Communication, 2e

Authors
Publisher Taylor & Francis Ltd
Year 02/03/2023
Pages 340
Version paperback
Readership level College/higher education
Language English
ISBN 9781032076768
Categories Communication studies, Business strategy
$81.01 (with VAT)
360.15 PLN / €77.22 / £67.03
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Book description

This book introduces students to the key concepts and practices involved in the day-to-day running of a PR operation, whether it is a company department, an independent agency, or any organized group focused on PR.

Managing Public Relations: Business Principles and Tools for Strategic Communication, 2e

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