Advertising Media Planning: A Brand Management Approach

Contact
Newsletter

Newsletter Sign in for news and special offers information. Data Administrator: ABE-IPS Sp. z o.o.

Choose interesting categories

I have read and agree to Privacy Policy and Newsletter Terms
I agree to receive promotional electronic communication(s).
Unsubscribe
Institutional Clients
Delivery
About us

Advertising Media Planning: A Brand Management Approach

Authors	Larry D. Kelley Lisa Dobias Kim Bartel Sheehan
Publisher	Taylor & Francis Ltd
Year	30/12/2022
Pages	302
Version	paperback
Readership level	College/higher education
Language	English
ISBN	9781032192154
Categories	Humanities, Advertising & society

$71.80 (with VAT)

319.20 PLN / €68.44 / £59.41

Delivery to United States

check shipping prices

Product to order

Delivery 3-4 weeks

Add to bookshelf

Book description

Advertising Media Planning blends the latest methods for digital communication and an understanding of the global landscape with the best practices of the functional areas of media planning.

Advertising Media Planning: A Brand Management Approach

Bookstore

Advertising Media Planning: A Brand Management Approach

Book description

We also recommend books

Branded

Buyology: How Everything We Believe About..

Tuppence Plain, Penny Coloured: Fifty Years..

Externalization of the Hierarchy

Taking Sides: Reservation Quotas and..

Blessed in the Darkness

Imagine The African Future

No Greater Love: WORLD WAR ONE REMEMBERED

God and Geometry: When Space Was God

Explaining the Mind