The Routledge Companion to Consumer Behavior Analysis

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The Routledge Companion to Consumer Behavior Analysis

Authors	Gordon Foxall
Publisher	Taylor & Francis Ltd
Year	13/12/2021
Pages	470
Version	paperback
Readership level	College/higher education
Language	English
ISBN	9781032242460
Categories	Behavioural economics

$73.22 (with VAT)

325.50 PLN / €69.79 / £60.58

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Book description

Providing a unique and eclectic combination of behavioral, cognitive and environmental perspectives, The Routledge Companion to Consumer Behavior Analysis illuminates the real-world complexities of consumer choice in a marketing-oriented economy. Edited by a leading authority in the field, the authors have created a unique anthology f

The Routledge Companion to Consumer Behavior Analysis

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The Routledge Companion to Consumer Behavior Analysis

Book description

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