Research Methods in Luxury Management

Authors	Michael J. G. Parnwell Kelly Meng
Publisher	Taylor & Francis Ltd
Year	14/07/2023
Pages	232
Version	paperback
Readership level	College/higher education
Language	English
ISBN	9781032281100
Categories	Research methods: general

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Book description

This is one of the first textbooks to explore the research process within the specific context of luxury brand management.

Research Methods in Luxury Management