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MEDIA EFFECTS RESEARCH, FOURTH EDITION, provides an excellent introduction for students studying mass media's effects on society. Through an engaging narrative style, the author presents fascinating research findings on media's impact and related mass media theories. Students are provided with a clear perspective of the relationship between science, methods, and practical questions about the effects of mass media.

Media Effects Research: A Basic Overview

Preface.
1. A Scientific Approach to the Study of Media Effects.
2. Scientific Methods in Media Effects Research.
3. A Brief History of Media Effects Research.
4. Time Spent with Mass Media: Reasons and Consequences.
5. Effects of Media Violence.
6. Sexual Content in the Media.
7. Media that Stir Emotions.
8. Persuasive Effects of the Media.
9. The Effects of News and Political Content.
10. The Effects of Media Stereotypes.
11. The Impact of New Media Technologies.
12. Meet Marshall McLuhan: A Less Scientific Approach to Media Impact.
Appendix: Theories and Theoretical Concepts Discussed in the Text (By Chapter).