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Social Media Metrics: How to Measure and Optimize Your Marketing Investment

Social Media Metrics: How to Measure and Optimize Your Marketing Investment

Authors
Publisher Wiley Professional Development (P&T)
Year 22/09/2012
Edition First
Version eBook: Reflowable eTextbook (ePub)
Language English
ISBN 9781118074336
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Book description

While other books explain why social media is critical and how to go about participating, Social Media Metrics focuses on measuring the success of your social media marketing efforts. Success metrics in business are based on business goals where fame does not always equate to fortune.

Social Media Metrics: How to Measure and Optimize Your Marketing Investment

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