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Yes, You Can Do This! How Women Start Up, Scale Up, and Build The Life They Want

Yes, You Can Do This! How Women Start Up, Scale Up, and Build The Life They Want

Authors
Publisher John Wiley & Sons
Year 01/03/2020
Edition First
Pages 224
Version hardback
Readership level Professional and scholarly
Language English
ISBN 9781119625605
Categories Gender studies: women, Business & management, Entrepreneurship
$26.93 (with VAT)
99.00 PLN / €22.08 / £18.97
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Book description

How women can "lean in" to entrepreneurship to create the life they want! Claudia Reuter left a promising corporate career to raise her two young children but realized, when re-entering the workforce, that the gap in her resume looked like a gap in ambition-not a purposeful plan. Instead of leaning into a corporate career and fighting the structures and systems designed by and for men decades ago, or leaning out and giving up income, Claudia took a different path. That decision ultimately led to success in the corporate world and at home. In Yes, You Can Do This!, Claudia shares her own reasons for starting a business and makes a call to action for women to consider entrepreneurship so that they can create businesses with the rules they want and change the playing field for others, making a significant impact in the world. More than a "how-to book" on building a business, Yes, You Can Do This! provides clear examples and practical resources to help others create the life they want through entrepreneurship. In Yes, You Can Do This!, you'll learn: How to develop and share your vision How to deal with stereotypes and unconscious bias How to leverage perceived weaknesses and turn them into strengths How to balance life at high speeds and avoid burnout How to cultivate the confidence to move from idea to creating a company with the culture and rules you want Claudia provides women with an electrifying third career option: it's not just "lean in" or "lean out," but startup and change the playing field for others in the process. Praise for Yes, You Can Do This! "It's rare to find a book on entrepreneurship that fuels your heart with inspiration and encouragement and your mind with practical, tangible things you can put into action immediately - but this is one of them. As a woman who has started three companies and been a senior team member of five startups, this is the guide I wish I'd read when I was starting out." -Nataly Kogan, Author of Happier Now and founder of Happier, Inc. "Combining compelling storytelling with practical, tactical advice, Reuter has created a manifesto for the next generation of female founders. Rooted in the research around gender and work, this is a must read for women looking to launch the next new thing." -Jennifer McFadden, Associate Director of Entrepreneurial Programs, Yale School of Management "A must-read for any woman considering taking the leap into entrepreneurship, You Can Do This brings together today's best thinking about women in the workplac

Yes, You Can Do This! How Women Start Up, Scale Up, and Build The Life They Want

Table of contents

Introduction: Create the Life You Want by Starting Up 1


How Did We Get Here? 3


Why Not Lean In by Starting Up and Move Past the Binary Setup? 4


The Privilege of Being in Charge 7


So Let's Get in Charge and Lean-in to Entrepreneurship 8


Win or Lose, How Do I Know You Can Do This? 10


Why This Book is for You 11


How to Read This Book 12


Section I: Get Ready to Start Up 15


Chapter 1: So You Want More: Get Off the Fence, Start a Business, and Create the Life You Want 17


The Monthly Mentor Gathering 17


Real-World Experiences and Opportunities 20


Entrepreneurship as the Path Forward 20


What's Holding You Back? 22


My Journey to Becoming a Startup Entrepreneur 24


What Starting Up as a Stay-at-Home Parent Looked Like 25


A Manifesto for Women to Become Entrepreneurs, and a Playbook to Help 28


Chapter 2: Reasons to Lead: All the Cool Things You Can Do When You're in Charge 31


A Little More About Sophie... 31


Why a Business Can Give You the Life You Want 33


You Can Change the Rules 33


The History of Gender Equity is Still Recent 36


Legislation Can't Be the Only Path Forward 36


Chapter 3: Stop Believing Your Own Unconscious Bias: Develop the Mindset and Self-Confidence to Be the One in Charge with Gratitude 43


Hannah at Work 43


Making the Ask 46


A Few Things About This Conversation 46


How We Think and Act is Conditioned 47


How to Consider Unconscious Bias and Self-Advocacy as You Start Up 48


I Didn't Always Have This Figured Out 51


Why Affirmations Matter (Yes, You Can is a Good Example!) 53


Chapter 4: Your Perceived Weaknesses are Your Hidden Strengths: How to Leverage Your Weaknesses to Start Up 59


When It All Goes Wrong 59


Let's Role-Play! 62


You Really are Perceived and Treated Differently 63


Goal Setting as a Framework for Success versus Perfectionism 64


Section II: Building for Scale and Avoiding the Traps: Debunking the Myth That Women Don't Think Big Enough 69


Chapter 5: You Might Have the Next Big Thing: Your Experiences Might Lead to Something Revolutionary 71


We're All Potential Innovators 71


Seeing What's Possible 74


Identifying Types of Innovations 74


Why Diversity of Viewpoints in Innovation Leads to More Innovation 77


The Creator of Liquid Paper (White-Out) 78


An Incremental Innovative Sales Strategy That Created a Different Way to Sell: Tupperware 79


An Incremental Product Innovation That Created a Billionaire: SPANX 80


A Disruptive Business Model Innovation: Rent the Runway 81


Turning Reviews into a Viable Business Model

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