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The Evolutionary Bases of Consumption

The Evolutionary Bases of Consumption

Authors
Publisher Taylor & Francis
Year 05/02/2007
Edition First
Version eBook: Reflowable eTextbook (ePub)
Language English
ISBN 9781135608248
Categories Psychology, Family psychology, Behavioural economics, Advertising
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Book description

The Evolutionary Bases of Consumption by Gad Saad applies Darwinian principles in understanding our consumption patterns and the products of popular culture that most appeal to individuals. The first and only scholarly work to do so, this is a captivating study of the adaptive reasons behind our behaviors, cognitions, emotions, and perceptions. Thi

The Evolutionary Bases of Consumption

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