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Taking Down Goliath

Taking Down Goliath

Authors
Publisher Springer Nature
Year 09/12/2014
Version eBook: Reflowable eTextbook (ePub)
Language English
ISBN 9781137444219
Categories Economics, finance, business & management, Management & management techniques, Market research, Small businesses & self-employed
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Book description

Advances in software, auction-based media, analytics, and big data have made it possible for the average marketer to compete with marketers with 100 times the spending power. Taking Down Goliath profiles the ways in which digital marketing can level the playing field, if you know how to use it.

Taking Down Goliath

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