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Communicating Fashion Brands: Theoretical and Practical Perspectives

Communicating Fashion Brands: Theoretical and Practical Perspectives

Authors
Publisher Taylor & Francis Ltd
Year 03/03/2020
Pages 172
Version paperback
Readership level College/higher education
Language English
ISBN 9781138613560
Categories Fashion & textiles: design
$52.20 (with VAT)
232.05 PLN / €49.75 / £43.19
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Book description

This book demonstrates how fashion brands communicate, why the practice is significant within wider society and how it can be perceived as culturally meaningful.

Communicating Fashion Brands: Theoretical and Practical Perspectives

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