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The second edition of Corporate Real Estate Asset Management is fully up to date with the latest thought and practice on successful and efficient use of corporate office space. Written from an occupier's perspective, the book presents a ten-point CREAM model that offers advice on issues such as sustainability, workplace productivity, real estate performance measurement, change management and customer focus. In addition, new case studies provide real-life examples of how corporations in the UK, USA, Hong Kong and Abu Dhabi actively manage their corporate real estate.





The book is aimed at advanced undergraduate and graduate students on corporate real estate, facilities management and real estate courses and international MBA programmes.

Corporate Real Estate Asset Management: Strategy and Implementation

1. The Cream Context





2. Positon: Understanding the business environment





3. Purpose: How company and corporate strategies can be aligned





4. Paradigm: How a company aligns its real estate with its culture, mission and values





5. Processes: How real estate can support business processes, activities and work styles











6. Procurement: Selecting appropriate real estate options that support the strategic and financial requirements of the corporate occupier











7. Place: Selecting appropriate locations, buildings and configurations











8. People: The importance of the interaction between people and real estate











9. Planet: How CREAM can integrate sustainability, responsibility and governance











10. Performance: How to measure and benchmark the performance of corporate real estate











11. Productivity: How CREAM can support improved business productivity











Case Studies











Case Study 1: A Sectoral view of CREAM: TMT











Case Study 2: Implementing Activity Based Working











Case Study 3: Activity based Workplaces











Case Study 4: Benchmarking key CREAM components











Case Study 5: Integrating Sustainability into CREAM practice











Case Study 6: CREAM in the Public Sector











Case Study 7: Coworking: JustCo Case Study Singapore











Case Study 8: Workplace Transformation: Nokia connecting people











Case Study 9: Headquarter reconfiguration: The Hong Kong Jockey Club