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Now in paperback-the Wall Street Journal bestseller that reveals the secrets behind Steve Job's legendary presentations, with a new introduction about his legacy.

Celebrating the inspiring life and vision of Apple's game-changing CEO, The Presentation Secrets of Steve Jobs has become the essential go-to guide for top-level executives, middle managers, organizational speakers, startup entrepreneurs, and pretty much anyone who needs to engage, persuade, and captivate an audience.

This is as close as you'll ever get to having the master presenter himself speak directly in your ear. Communications expert Carmine Gallo has studied and analyzed the very best of Jobs's performances, offering point-by-point examples, tried-and-true techniques, and proven presentation secrets that anyone can master. You'll learn how to take charge of a room, create an inspiring brand story, deliver unforgettable moments-and do it powerfully, effortlessly, and effectively.

The Presentation Secrets of Steve Jobs: How to Be Insanely Great in Front of Any Audience

Acknowledgments v



Preface vii



Introduction: How to Be Insanely Great in Front of Any Audience xi



Act 1: Create The Story 1



Scene1: Plan in Analog 3



Scene 2: Answer the One Question That Matters Most 15



Scene 3: Develop a Messianic Sense of Purpose 27



Scene 4: Create Twitter-Like Headlines 39



Scene 5: Draw a Road Map 49



Scene 6: Introduce the Antagonist 63



Scene 7: Reveal the Conquering Hero 75



Intermission 1: Obey the Ten-Minute Rule 83



Act 2: Deliver the Experience 85



Scene 8: Channel Their Inner Zen 87



Scene 9: Dress Up Your Numbers 105



Scene 10: Use "Amazingly Zippy" Words 113



Scene 11: Share the Stage 127



Scene 12: Stage Your Presentation with Props 137



Scene 13: Reveal a "Holy Shit" Moment 151



Intermission 2: Schiller Learns from the Best 161



Act 3: Refine and Rehearse 165



Scene 14: Master Stage Presence 167



Scene 15: Make it Look Effortless 179



Scene 16: Wear the Appropriate Costume 195



Scene 17: Toss the Script 199



Scene 18: Have Fun 207



Encore: One More Thing 215



Postscript: Steve Jobs by the Book 219



Notes 235



Index 247