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Strategic Management: Creating Competitive Advantages

Strategic Management: Creating Competitive Advantages

Authors
Publisher McGraw-Hill Higher Education (International)
Year 14/01/2020
Edition 10
Version eBook: Reflowable eTextbook (ePub)
Language English
ISBN 9781260589542
Categories Economics, finance, business & management
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Book description

Strategic Management: Creating Competitive Advantages, Tenth Edition, written by authors Dess, McNamara, Eisner, and Lee continues its tradition of being readable, relevant, and rigorous.  Its engaging writing style minimizes jargon to maximize readability.  It provides examples from management practice and societal themes including environmental sustainability, ethics, globalization, entrepreneurship, and data analytics to make the content relevant.  It draws on the latest research by management scholars and insights from executives to balance accessibility with rigor. This version does not include the 38 cases after Part 4.  They provide separate chapters on the role of intellectual assets in value creation (Ch. 4), entrepreneurial strategy and competitive dynamics (Ch. 8), and fostering entrepreneurship in established organizations (Ch. 12).

Strategic Management: Creating Competitive Advantages

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