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ISE Ebook Online Access For Essentials Of Marketing

ISE Ebook Online Access For Essentials Of Marketing

Authors
Publisher McGraw-Hill Higher Education (International)
Year 15/01/2023
Edition 18
Version eBook: Reflowable eTextbook (ePub)
Language English
ISBN 9781266481826
Categories Economics, finance, business & management
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Book description

Cannon/Perreault, Essentials of Marketing looks at the best of marketing, where marketing practices meet target customer needs to make the world a better place. Dating back to Jerry McCarthy’s ground-breaking categorization of the 4Ps of Marketing, our practical, research-based product continues to emphasize marketing strategy planning.

ISE Ebook Online Access For Essentials Of Marketing

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