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Key MBA Models is a one-stop-shop for all business course students and practicing managers. It contains the core management models from each business discipline – from Strategy and Finance to Marketing and Accounting – and distils them into concise summaries of what they are and how to apply them. Written by London Business School Professor Julian Birkinshaw, it covers the essential models that all business students and managers need to know. Themed around the course modules on an MBA, the 60 models fall into the following categories: Strategy Business Economics Finance Decision Science Accounting Operations Marketing Organisational Behaviour The term ‘model’ is used loosely – in some cases it might be a framework (The 4 Ps of Marketing, Porter’s Five Forces), in some cases it might be an important concept (open innovation or customer orientation), and in some cases it might be a technical model (the Capital Asset Pricing Model). Built on research with academics from the top international business schools, this book is an essential reference guide for every manager and MBA. The full text downloaded to your computer With eBooks you can: search for key concepts, words and phrases make highlights and notes as you study share your notes with friends eBooks are downloaded to your computer and accessible either offline through the Bookshelf (available as a free download), available online and also via the iPad and Android apps. Upon purchase, you'll gain instant access to this eBook. Time limit The eBooks products do not have an expiry date. You will continue to access your digital ebook products whilst you have your Bookshelf installed.

Key MBA Models

• Cover


• Title page


• Contents


• About the authors


• Acknowledgements


• Introduction


• PART ONE Organisational behaviour


• 1 Change management: Kotter?s eight-step model


• 2 Cognitive biases in decision making


• 3 Emotional intelligence


• 4 Managing work groups: Belbin team roles


• 5 Matrix management


• 6 Mintzberg?s managerial roles


• 7 Motivation: Theory X and Theory Y


• 8 Negotiating techniques: BATNA


• 9 Schein?s model of organisational culture


• 10 360-degree assessment


• PART TWO Marketing


• 11 Customer lifetime value


• 12 Ethnographic market research


• 13 Market orientation


• 14 Multichannel marketing


• 15 Net promoter score


• 16 The 4Ps of marketing


• 17 Pricing strategies: dynamic pricing


• 18 Product life cycle


• 19 Segmentation and personalised marketing


• PART THREE Strategy and organisation


• 20 The ambidextrous organisation


• 21 The BCG growth-share matrix


• 22 Blue ocean strategy


• 23 Core competence and the resource-based view


• 24 Corporate social responsibility: the triple bottom line


• 25 Corporate strategy: parenting advantage


• 26 Five forces analysis


• 27 Game theory: the prisoner?s dilemma


• 28 Generic strategies


• 29 The McKinsey 7S framework


• PART FOUR Innovation and entrepreneurship


• 30 Brainstorming


• 31 Design thinking


• 32 Disruptive innovation


• 33 Greiner?s growth model


• 34 Open innovation


• 35 The seven domains assessment model for entrepreneurs


• 36 Stage/gate model for new product development


• 37 Scenario planning


• PART FIVE Accounting