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International Business, Global Edition

International Business, Global Edition

Authors
Publisher Pearson Education Limited
Year 2014
Pages 624
Version paperback
Readership level Professional and scholarly
Language English
ISBN 9781292018218
Categories International business
$78.65 (with VAT)
349.65 PLN / €74.96 / £65.08
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Book description

For International Business courses.


Successfully prepare students for the international marketplace.

 

International Business illustrates how successful managers must function in a competitive world. Packed with current examples that reflect the vibrancy of the international business field, this student-friendly text offers a managerial approach that keeps an emphasis on skills development, emerging markets and geographical literacy.

 

MyManagementLab for International Business is a total learning package. MyManagementLab is an online homework, tutorial, and assessment program that truly engages students in learning. It helps students better prepare for class, quizzes, and exams–resulting in better performance in the course–and provides educators a dynamic set of tools for gauging individual and class progress.

 

 Please note that the product you are purchasing does not include MyManagementLab.

 

MyManagementLab

 

Join over 11 million students benefiting from Pearson MyLabs.

This title can be supported by MyManagementLab, an online homework and tutorial system designed to test and build your understanding. Would you like to use the power of MyManagementLab to accelerate your learning?  You need both an access card and a course ID to access MyManagementLab.

 

These are the steps you need to take:

1.  Make sure that your lecturer is already using the system

Ask your lecturer before purchasing a MyLab product as you will need a course ID from them before you can gain access to the system.

2.  Check whether an access card has been included with the book at a reduced cost

If it has, it will be on the inside back cover of the book.

3. If you have a course ID but no access code, you can benefit from MyManagementLab at a reduced price by purchasing a pack containing a copy of the book and an access code for MyManagementLab (ISBN:9781292070148)

4.  If your lecturer is using the MyLab and you would like to purchase the product...

Go to www.mymanagementlab.com to buy access to this interactive study programme.

 

For educator access, contact your Pearson representative. To find out who your Pearson representative is, visit www.pearsoned.co.uk/replocator

International Business, Global Edition

Table of contents

Maps

Preface

Acknowledgments

About the Authors

 

I. The World’s Marketplaces

1. An Overview of International Business

2. Global Marketplaces and Business Centers

3. Legal, Technological, Accounting, and Political Environments

4. The Role of Culture

5. Ethics and Social Responsibility in International Business

 

II. The International Environment

6. International Trade and Investment

7. The International Monetary System and the Balance of Payments

8. Foreign Exchange and International Financial Markets

9. Formulation of National Trade Policies

10. International Cooperation Among Nations

 

III. Managing International Business

11. International Strategic Management

12. Strategies for Analyzing and Entering Foreign Markets

13. International Strategic Alliances

14. International Organization Design and Control

15. Leadership and Employee Behavior in International Business

 

IV. Managing International Business Operations

16. International Marketing

17. International Operations Management

18. International Financial Management

19. International Human Resource Management and Labor Relations

 

Glossary

Name Index

Company Index

Subject Index

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