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The full text downloaded to your computer With eBooks you can: search for key concepts, words and phrases make highlights and notes as you study share your notes with friends eBooks are downloaded to your computer and accessible either offline through the Bookshelf (available as a free download), available online and also via the iPad and Android apps. Upon purchase, you'll gain instant access to this eBook. Time limit The eBooks products do not have an expiry date. You will continue to access your digital ebook products whilst you have your Bookshelf installed. Understanding Research is an accessible and visually-appealing introduction to research. Whether students become producers or consumers of research, this text shows them that the subject is both interesting and highly relevant for their lives and professional work.

Understanding Research: Pearson New International Edition

• Table of Contents


• 1. Why Do Research?


• 2. Planning A Study


• 3. Becoming An Ethical Researcher


• 4. Sampling: How To Select A Few To Represent The Many


• 5. Measuring Social Life


• 6. The Survey: Asking People Questions


• 7. The Experiment


• 8. Research With Nonreactive Measures


• 9. Making Sense Of The Numbers


• 10. Observing People In Natural Settings


• 11. Looking at the Past and Across Cultures


• 12. Writing a Research Report


• 13. Appendix: Data and Literature Research


• 14. Appendix: Sample Articles Based on Different Research Methods


• Index


• A


• B


• C


• D


• E


• F


• G


• H


• I


• J


• K


• L


• M


• N


• O


• P


• Q


• R


• S


• T


• U


• V


• W


• Y