Bookstore

The engaging visual design of THINK Public Relations provides an introduction to the field of public relations in an easy-to-read format. Students are introduced to exciting and innovative public relations campaign examples while learning the theory and core concepts that they will need to succeed in their career. The authors offer a practical approach to the study of public relations and emphasize competition and conflict management.   The full text downloaded to your computer With eBooks you can: search for key concepts, words and phrases make highlights and notes as you study share your notes with friends eBooks are downloaded to your computer and accessible either offline through the Bookshelf (available as a free download), available online and also via the iPad and Android apps. Upon purchase, you'll gain instant access to this eBook. Time limit The eBooks products do not have an expiry date. You will continue to access your digital ebook products whilst you have your Bookshelf installed.

THINK Public Relations: Pearson New International Edition

• Table of Contents


• 1. What is Public Relations?


• 2. The Growth of a Profession


• 3. Careers in Public Relations


• 4. Today?s Practice: Departments and Firms


• 5. Research and Campaign Planning


• 6. Communication and Measurement


• 7. Public Opinion and Persuasion


• 8. Managing Competition and Conflict


• 9. Ethics and the Law


• 10. Reaching Diverse Audiences


• 11. The Mass Media


• 12. The Internet and Social Media


• 13. Corporate Public Relations


• 14. Events and Promotions


• 15. Global Public Relations


• 16. Government and Politics


• 17. Entertainment, Sports, and Tourism


• 18. Nonprofit, Health, and Education


• Index


• 1


• A


• B


• C


• D


• E


• F


• G


• H


• I


• J


• K


• L


• M


• N


• O


• P


• Q


• R


• S


• T


• U


• V


• W


• Y