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Writing & Speaking at Work: Pearson New International Edition PFD eBook

Writing & Speaking at Work: Pearson New International Edition PFD eBook

Authors
Publisher Pearson International Content
Year 03/10/2013
Edition Fifth
Version eBook: Fixed Page eTextbook (PDF)
Language English
ISBN 9781292051796
Categories Business communication & presentation, Miscellaneous items
Delivery to United States

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Book description

For undergraduate and graduate courses in Business Communication.

The practical advice needed to improve writing and speaking skills for the workplace.

Writing & Speaking at Work
delivers practical insight and instruction to help students become effective communicators no matter where their careers may take them. Instead of detailing the various communications theories, this text focuses on the two critical communication needs of business people: writing and speaking.

The fifth edition features a new chapter on how to prepare executive summaries.

Writing & Speaking at Work: Pearson New International Edition PFD eBook

Table of contents


  • Table of Contents

  • 1. What Is Good Writing?

  • 2. Developing a Good Style

  • 3. Using Examples and Comparisons

  • 4. Making Your Page Look Inviting

  • 5. Making Your Main Point Easy to Find

  • 6. Preparing Executive Summaries

  • 7. Illustrating Your Ideas

  • 8. Getting Beyond Periods and Commas

  • 9. Learning Commonsense Rules

  • 10. Making the Most of E-mail

  • 11. Writing for the Web

  • 12. Preparing a Résumé and Cover Letter

  • 13. Documenting Your Sources

  • 14. What Is Business Speaking?

  • 15. Using Good Techniques of Delivery

  • 16. Developing a Clear Structure

  • 17. Designing Visual Aids

  • 18. Giving a Presentation Using a Computer

  • 19. Rehearsing, Setting Up the Room, and Overcoming Nervousness

  • 20. Preparing an Annotated Presentation

  • Index

  • A

  • B

  • C

  • D

  • E

  • F

  • G

  • H

  • I

  • J

  • K

  • L

  • M

  • N

  • O

  • P

  • Q

  • R

  • S

  • T

  • U

  • V

  • W

  • Z

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