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For undergraduate and graduate strategy courses. This short, up-to-date, practitioner-oriented guide was meant to effectively prepare practicing executives, and MBA and EMBA students for top management responsibilities. The fourth edition includes new content, reordered topics to improve the flow of the subject matter, and numerous updated examples and vignettes. The full text downloaded to your computer With eBooks you can: search for key concepts, words and phrases make highlights and notes as you study share your notes with friends eBooks are downloaded to your computer and accessible either offline through the Bookshelf (available as a free download), available online and also via the iPad and Android apps. Upon purchase, you will receive via email the code and instructions on how to access this product. Time limit The eBooks products do not have an expiry date. You will continue to access your digital ebook products whilst you have your Bookshelf installed.

Strategy: Pearson New International Edition

• Table of Contents


• 1. What is Strategy?


• 2. Strategy and Performance


• 3. Analyzing the External Strategic Environment


• 4. Analyzing an Industry


• 5. Analyzing an Organization's Strategic Resource Base


• 6. Formulating Business Unit Strategy


• 7. Business Unit Strategy: Contexts and Special Dimensions


• 8. Global Strategy Formulation


• 9. Corporate Strategy: Shaping the Portfolio


• Index


• A


• B


• C


• D


• E


• F


• G


• H


• I


• J


• K


• L


• M


• N


• O


• P


• Q


• R


• S


• T


• U


• V


• W


• Z