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For introductory courses in business.

This package includes MyBizLab^®.

A Concise and Comprehensive Introduction to Business

Fully comprehensive, Business in Action remains significantly shorter than other introductory business textbooks without omitting any important principles and concepts. Featuring a highly organized, objective-driven structure, this Eighth Edition builds on the text’s tradition of incorporating relevant, contemporary examples from the business world with five brand-new vignettes and case studies bookending its chapters.

This updated edition also includes new and revised questions, visuals, and chapters covering relevant business trends and topics. The ideal textbook for introductory courses in business, Business in Action covers the full spectrum of contemporary business topics without filler or fluff.

This package includes MyBizLab, an online homework, tutorial, and assessment program designed to work with this text to personalize learning and improve results. With a wide range of interactive, engaging, and assignable activities, students are encouraged to actively learn and retain tough course concepts.

MyBizLab should only be purchased when required by an instructor. Please be sure you have the correct ISBN and Course ID. Instructors, contact your Pearson representative for more information.

Business in Action Plus MyBizLab with Pearson eText

1. Developing a Business Mindset

2. Understanding Basic Economics

3. The Global Marketplace

4. Business Ethics and Corporate Social Responsibility

5. Forms of Ownership

6. Entrepreneurship and Small-Business Ownership

7. Management Roles, Functions, and Skills

8. Organization and Teamwork

9. Production Systems

10. Employee Motivation

11. Human Resources Management

12. Labor Relations

13. The Art and Science of Marketing

14. Product and Pricing Strategies

15. Distribution and Marketing Logistics

16. Customer Communication

17. Financial Information and Accounting Concepts

18. Financial Management

19. Financial Markets and Investment Strategies

20. The Money Supply and Banking Systems