Bookstore

For courses in introductory business. Conversational, question and answer approach to contemporary business Better Business introduces the business content students need—in a better way. By presenting the material in a stimulating, conversational, question and answer format, the text encourages students to come to class prepared to have better conversations, opening up a truly engaging classroom experience. Throughout the text, unique features illustrate positive and negative outcomes of relevant business ventures, while “Mini Chapters” focus in on key topics in business. The 5th Edition continues to feature updated social media strategies and technologies, reflecting the explosive growth of social media in the contemporary business environment. With Better Business, students and instructors have a powerful learning and teaching tool that captures the evolving issues and opportunities of business. The full text downloaded to your computer With eBooks you can: search for key concepts, words and phrases make highlights and notes as you study share your notes with friends eBooks are downloaded to your computer and accessible either offline through the Bookshelf (available as a free download), available online and also via the iPad and Android apps. Upon purchase, you'll gain instant access to this eBook. Time limit The eBooks products do not have an expiry date. You will continue to access your digital ebook products whilst you have your Bookshelf installed.

Better Business, Global Edition

• Title Page


• Copyright Page


• Dedication


• Brief Contents


• Contents


• About the authors


• Acknowledgments


• Reviewers


• New to the Fifth Edition


• Letter from the Authors


• Prologue


• Part 1 Looking at the Business Environment


• Chapter 1 Business Basics


• the Business Landscape


• Business Defined


• the Factors of Production


• the List: Names To Know In Business


• Common Business Challenges and Opportunities


• Competition


• On Target:nantucket Nectars: Tom and Tom?s Partnership


• Bizchat: Apple: Taking a Bite Out of Microsoft


• Social Environment


• Globalization


• Technological Changes


• Types of Businesses


• Local and Regional Businesses


• National Businesses


• Multinational (international) Businesses


• Taking Business Personally


• Life Skills For Business


• Summary


• Key Terms


• Self Test


• Team Time


• Ethics and Corporate Social Responsibility


• Web Exercises


• References


• Chapter 2 Economics and Banking


• The Basics of Economics


• Economics Defined


• Economic Systems


• Planned Economic Systems


• Market Economies


• Mixed Economies


• Business and Economics


• Determining Price: Supply and Demand


• Supply


• Demand


• Factors That Determine Price


• Factors That Affect Demand


• Factors That Shift Supply


• Degrees of Competition


• Monopolies


• On Target:keurig?s Monopoly


• Duopolies and Oligopolies


• Monop