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For courses in international business. International Business: The Challenges of Globalization uses the ever-present and salient subject of culture to present real-world examples and engaging features to bring international business to life and pique student interest. The 9th Edition uses a unique organising framework that helps students to understand how the elements of international business are related and with a focus on employability skills, students understand how the concepts learned in this course will be relevant to their future careers. The material has been thoroughly updated based on ongoing changes in the international business world to ensure that it remains up-to-date with the rapidly changing world. The full text downloaded to your computer With eBooks you can: search for key concepts, words and phrases make highlights and notes as you study share your notes with friends eBooks are downloaded to your computer and accessible either offline through the Bookshelf (available as a free download), available online and also via the iPad and Android apps. Upon purchase, you'll gain instant access to this eBook. Time limit The eBooks products do not have an expiry date. You will continue to access your digital ebook products whilst you have your Bookshelf installed.

International Business: The Challenges of Globalization, Global Edition

• Title Page


• Copyright Page


• Brief Contents


• Contents


• Dedication Page


• Preface


• Acknowledgments


• About the Authors


• Part 1 Global Business Environment


• Chapter 1 Globalization


• Ray-Ban: Looking Good Again


• 1.1 Key Players in International Business


• Multinational Corporations


• Entrepreneurs and Small Businesses


• manager?s briefcase: The Keys to Global Success


• 1.2 What Is Globalization?


• Globalization of Markets


• global sustainability: Three Markets, Three Strategies


• Globalization of Production


• 1.3 Forces Driving Globalization


• Falling Barriers to Trade and Investment


• Technological Innovation


• Measuring Globalization


• 1.4 Debate about Jobs and Wages


• Against Globalization


• For Globalization


• Summary of the Jobs and Wages Debate


• 1.5 Debate about Income Inequality


• Inequality within Nations


• Inequality between Nations


• Global Inequality


• 1.6 Debate about Culture, Sovereignty, and the Environment


• Globalization and Culture


• culture Matters: The Culture Debate


• Globalization and National Sovereignty


• Globalization and the Environment


• 1.7 Developing Skills for Your Career


• The Global Business Environment


• The Road Ahead for International Business


• bottom line for business


• Chapter Summary


• Key Terms


• TALK ABOUT IT 1


• TALK ABOUT IT 2


• Ethical Challenge


• Teaming Up


• Market EntryStrategy Project


• Practicing International Management Case


• Appendix World Atlas


• Part 2 National Business Envir