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Internationally focused textbook to support Cambridge International AS and A Level Travel and Tourism, for first examination in 2017. Endorsed by Cambridge International Examinations, this second edition of Cambridge International AS and A Level Travel and Tourism has been fully updated for the Cambridge Syllabus (9395) for examination from 2017. Written by experienced authors in an engaging and accessible style, this Coursebook contains a wealth of internationally focussed case studies and links to the key concepts throughout. This book offers comprehensive coverage with an international perspective and in-depth analysis of topics.

Cambridge International AS and A Level Travel and Tourism Coursebook

Chapter 1. Features of the industry; Chapter 2. Principles of customer service in travel and tourism; Chapter 3. Destination marketing; Chapter 4. Destination management; Chapter 5. Planning and managing a travel and tourism event