Truth Be Told: How Authentic Marketing and Communications Wins in the Purposeful Age

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Truth Be Told: How Authentic Marketing and Communications Wins in the Purposeful Age

Authors	John O'Brien David Gallagher
Publisher	Kogan Page Ltd
Year	03/04/2021
Pages	264
Version	paperback
Readership level	Professional and scholarly
Language	English
ISBN	9781398600164
Categories	Sales & marketing

$34.01 (with VAT)

151.20 PLN / €32.42 / £28.14

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Book description

Harness the opportunities for marketing in the age of purpose and learn why it's so important to be a 'truth teller' by creating authentic communication campaigns, generating honest content and avoiding accusations of 'purpose washing'.

Truth Be Told: How Authentic Marketing and Communications Wins in the Purposeful Age

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Truth Be Told: How Authentic Marketing and Communications Wins in the Purposeful Age

Book description

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