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AI Strategy for Sales and Marketing: Connecting Marketing, Sales and Customer Experience

AI Strategy for Sales and Marketing: Connecting Marketing, Sales and Customer Experience

Authors
Publisher Kogan Page Ltd
Year 03/01/2022
Pages 288
Version paperback
Readership level Professional and scholarly
Language English
ISBN 9781398602007
Categories Business strategy
$46.77 (with VAT)
207.90 PLN / €44.57 / £38.69
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Book description

Learn how to implement an integrated AI strategy that connects your marketing, sales and customer experience, to achieve and sustain the competitive edge.

AI Strategy for Sales and Marketing: Connecting Marketing, Sales and Customer Experience

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