Using Semiotics in Retail: Leverage Consumer Insight to Engage Shoppers and Boost Sales

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Using Semiotics in Retail: Leverage Consumer Insight to Engage Shoppers and Boost Sales

Authors	Dr Rachel Lawes
Publisher	Kogan Page Ltd
Year	03/02/2022
Pages	296
Version	paperback
Readership level	General/trade
Language	English
ISBN	9781398603820
Categories	Semiotics / semiology

$46.77 (with VAT)

207.90 PLN / €44.57 / £38.69

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Book description

Boost sales, increase brand recognition and create engaging shopper experiences with this practical guide to applying semiotic insights to both online and in-store retail.

Using Semiotics in Retail: Leverage Consumer Insight to Engage Shoppers and Boost Sales

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Using Semiotics in Retail: Leverage Consumer Insight to Engage Shoppers and Boost Sales

Book description

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