Questionnaire Design: How to Plan, Structure and Write Survey Material for Effective Market Research

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Questionnaire Design: How to Plan, Structure and Write Survey Material for Effective Market Research

Authors	Kate Bolton Ian Brace
Publisher	Kogan Page Ltd
Year	03/05/2022
Pages	368
Version	paperback
Readership level	General/trade
Language	English
ISBN	9781398604124
Categories	Market research

$46.77 (with VAT)

207.90 PLN / €44.57 / £38.69

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Overcome the modern-day challenges facing questionnaire design with this bestselling guide, demonstrating exactly how to construct and design effective survey material that will capture the insight you want to achieve.

Questionnaire Design: How to Plan, Structure and Write Survey Material for Effective Market Research

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Questionnaire Design: How to Plan, Structure and Write Survey Material for Effective Market Research

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