From Marginal to Mainstream: Why Tomorrow's Brand Growth Will Come from the Fringes - and How to Get There First - Helen Edwards

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From Marginal to Mainstream: Why Tomorrow's Brand Growth Will Come from the Fringes - and How to Get There First

Authors	Helen Edwards
Publisher	Kogan Page Ltd
Year	03/02/2023
Pages	264
Version	paperback
Readership level	Professional and scholarly
Language	English
ISBN	9781398604315
Categories	Advertising

$34.01 (with VAT)

151.20 PLN / €32.42 / £28.14

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Book description

Understand how legacy and mainstream brands from B2B and B2C through to product and service companies can successfully harness the potential of marginal behaviours for new routes to growth.

From Marginal to Mainstream: Why Tomorrow's Brand Growth Will Come from the Fringes - and How to Get There First

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From Marginal to Mainstream: Why Tomorrow's Brand Growth Will Come from the Fringes - and How to Get There First

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