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Using Behavioral Science in Marketing: Drive Customer Action and Loyalty by Prompting Instinctive Responses

Using Behavioral Science in Marketing: Drive Customer Action and Loyalty by Prompting Instinctive Responses

Authors
Publisher Kogan Page Ltd
Year 03/08/2022
Pages 288
Version paperback
Readership level Professional and scholarly
Language English
ISBN 9781398606487
Categories Behavioural economics
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178.50 PLN / €38.27 / £33.22
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Book description

Apply behavioral science techniques in key areas of marketing to drive consumer action for increased engagement and conversion rates.

Using Behavioral Science in Marketing: Drive Customer Action and Loyalty by Prompting Instinctive Responses

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