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E-Commerce Growth Strategy: A Brand-Driven Approach to Attract Shoppers, Build Community and Retain Customers

E-Commerce Growth Strategy: A Brand-Driven Approach to Attract Shoppers, Build Community and Retain Customers

Authors
Publisher Kogan Page Ltd
Year 03/06/2023
Pages 288
Version paperback
Readership level Professional and scholarly
Language English
ISBN 9781398607989
Categories Business strategy
$36.37 (with VAT)
161.70 PLN / €34.67 / £30.10
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Book description

Win and retain customers with this essential resource for linking e-commerce tools and metrics to wider brand and marketing strategies.

E-Commerce Growth Strategy: A Brand-Driven Approach to Attract Shoppers, Build Community and Retain Customers

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